Page 69 - HAND EMBROIDERY ARTISAN_TT

Problem Train artisans on needle selection depending on fabric
Poor-grade fabric affects needlework quality. It may be: thickness and thread type.
Too loose or too tight in weave 5 Raw material price fluctuations
Susceptible to tearing or pilling Problem
Fake pashmina (blends with viscose or polyester) Prices of wool, Pashmina, and threads can rise sharply,
Solutions affecting cost of production.
Use authentic, GI-tagged Pashmina from trusted sources Solutions
(e.g., Ladakh or Kani Pashmina suppliers). Government or NGO-backed raw material subsidies or
Educate artisans and buyers to identify pure base fabrics. co-operatives can help.
Standardize sourcing through government-supported Encourage group sourcing to buy in bulk and get better
raw material banks. prices.
2 Poor-quality embroidery threads Teach artisans basic inventory and cost management.
Problem: Low-grade or synthetic threads: 6 Storage issues (Humidity, Moths, etc.)
Break easily Problem
Lose color Natural fibers (especially wool and Pashmina) are prone
Don’t bond well with natural fabrics to moth damage, mildew, and moisture absorption.

Solutions Solutions
Use high-quality cotton, silk, or zari threads from trusted Store in cool, dry spaces, with moth repellents (like cedar
suppliers. or neem sachets).
Invest in pre-dyed, colorfast threads (especially for Sozni, Use muslin or cotton cloth wrapping — never plastic.
where delicacy matters).
Promote the use of natural dyes for sustainability. Introduce seasonal raw material audits to keep inventory
safe.
3 Color fading & dye irregularity
Problem 7 Lack of raw material standardization
Uneven dyeing of fabric or threads leads to patchy colors Problem
and poor finishing. Inconsistent material quality from different vendors
Solutions causes uneven end results.
Encourage use of natural and azo-free dyes. Solutions
Create standardized color recipes for traditional shawl Create a Raw Material Quality Checklist for artisans and
colors (rust, indigo, off-white, etc.). workshops.
Provide training to dyers and artisans on proper dyeing Establish local quality control labs (even mobile ones) to
techniques. test fiber/thread quality.
4 Inconsistent needle quality Link artisans directly with certified, ethical suppliers
Problem through craft councils or apps.
Low-quality or mismatched needles lead to: Bonus
Fabric tears Solutions already in progress
Uneven stitches Craftmark, GI tagging, and SEWA-style co-operatives

Frustrated artisans! are helping in raw material verification and supply chains.
Solutions Platforms like loom crafts, Okhai, and Tribes India now
Distribute standardized embroidery kits (with proper give artisans direct sourcing + selling power.
Sozni, Aari, Crewel needles).
Direct marketing and its advantages
Objectives: At the end of this lesson you shall be able to
• explain direct marketing
• state the advantages of direct marketing.

What is direct marketing in sozni embroidery? This can happen via
Direct marketing means artisans or producers sell their Local exhibitions or haats
products directly to customers without intermediaries like Online platforms (Instagram, Etsy, websites)
wholesalers, agents, or retail shops.
H & C: Hand Embroidery Artisan : (NSQF - 2024) R.T. Ex.No 1.9.52-58 59